Commercial printing is all about putting messages and images into the hands of your customers, potential customers, and other stakeholders. Literally, into their hands. Because sometimes nothing beats the look and feel of a glossy brochure, a compelling postcard, or a colorful page-turning catalog—or the responses they generate.
Today, personalization drives a higher return for marketers, and speed delivers a sharper competitive edge. For these reasons and others, digital printing has become the go-to technology for most printed work. And it’s virtually impossible to tell the difference between digital printing and traditional printing. But there’s more.
Only digital printing supports variable data. Which enables you to change contact names, SKUs, bar codes, expiration dates, and other unique or individually identifiable information during the on-press process. Very efficient, very cost-effective.