Every Door Direct Mail Services [ EDDM ]
EDDM OR Every Door Direct Mail service is offered by the United States Postal Service (USPS) that allows businesses and organizations to send advertising mail to every household or business in a specific geographic area without the need for a mailing list.
With EDDM, businesses can target specific neighborhoods or ZIP codes based on their demographics or other characteristics, and send out postcards, flyers, or other promotional materials to every address in that area. This can be an effective way to reach a large number of potential customers at a relatively low cost.
EDDM has some specific requirements, such as using certain sizes and formats for the mail pieces, and addressing the mail to “Postal Customer” instead of individual names. However, the USPS provides tools and resources to help businesses navigate these requirements and create an effective EDDM Campaign.